This blog came out this morning, and I had to share it.
Google can read and analyze texts very well. Google understands that ‘walk’, ‘walking’, ‘walked’, ‘walks’ all boils down to the same thing. Also, Google knows that ‘baby’ is basically the same thing as babies. Optimizing your text for an exact match keyword isn’t a very smart thing to do.
What is stemming
Stemming or keyword stemming refers to Google’s ability to understand different word forms of a specific search query. It is called stemming because it comes from the word stem, base or root form. If you use the word ‘buy’ in a sentence, a stemming algorithm would recognize the words ‘buys’, ‘buying’ and ‘bought’ as variations of the word ‘buy’ as well.